Sunday 25 December 2011

Jell-O Temptations by Kraft Foods

Jell-O Temptations scans consumers for their age and blocks children from receiving treats
Kraft Foods introduced a new  vending machine that detects the age of its users and tells any approaching children to get lost.  

Developed by Intel, the machine uses a special camera to scan a person's face to measure features such as the distance between eyes and ears and determine their age. If it detects a child, it shuts down and asks the child to move aside for a more deserving adult

When over $1 billion is being sunk into food sampling each year, companies want to make sure the product is reaching the right customer. To that end, Kraft Foods is rolling out a new sampling machine in Chicago and New York City to distribute its pudding-limke Jell-O Temptations desserts that can detect whether the customer is a child or a grown-up.

 According to Charlotte Maumus, PR rep for Kraft:
"Temptations is the first Jell-O dessert made just for adults, so it makes sense that this breakthrough technology dispenses free samples to adults only. Showcasing the future of how consumers could interact with products and sample more easily, if the machine detects a child, it will shut down, asking the child to step away from the machine. But if it detects an adult, then a tasty sample is dispensed."

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