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| Bambook Sunflower |
Qualcomm MEMS Technologies Inc., a wholly owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), and The Shanghai Nutshell Electronic Co., Ltd, a subsidiary of Shanda Networking Co., Ltd, China's largest interactive digital content provider, today announced the first e-reader featuring mirasol® display technology, the Bambook Sunflower, to be commercially available in China in the coming weeks.
With the Bambook Sunflower, Shanghai Nutshell introduces the Chinese consumer to a new category of interactive e-reader that delivers a touch display, vibrant color even in bright sunlight and weeks of reading under typical usage.
The Bambook e-Reader includes access to Shanda's expansive content distribution portfolio, which includes millions of books, magazines and comics. Additionally, interactive content and social features enable users to share favorite passages with friends or send feedback to the authors.
The Bambook e-reader features a 5.7" XGA format (1024 x 768 pixels) mirasol display (screen resolution of 223 ppi) and Qualcomm's 1.0 GHz Snapdragon™ S2 processor. The Bambook custom application interface sits atop an Android 2.3 base.
The Bambook e-Reader will be available for pre-purchase and will ship to customers in February 2012.
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