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PayWizard's new account management application for Samsung's Connected TVs will make buying content and managing payments on all devices easy for viewers. The Samsung application reinforces PayWizard's commitment to full multi-device payment functionality. Already integrated into tablets, smartphones and online, the Connected TV app fully completes the portfolio.
Content owners, advertisers, pay TV operators and other players in the digital TV industry can now generate and manage vouchers, including those that promote specific merchants, facilitating an entirely new class of consumer engagement. Vouchers enable point-of-sale impulse purchasing, loyalty schemes and consumer-to-consumer gifting while dovetailing with pay-as-you go, one of the most game-changing payment paradigms to hit the consumer market in the last decade.
PayWizard can manage multiple different payment types, ranging from one-off card transactions all the way to a feature-rich, balance-holding e-wallet. PayWizard supports transactions made on multiple devices -- including online, iPads and other tablets, smart phones, connected TVs and digital set-top boxes -- and features a unique, web-based management dashboard that provides detailed real-time activity reports as well as valuable, actionable marketing information on viewer behaviour. This dashboard provides instant feedback on transactions, campaign effectiveness, consumption patterns and revenues generated and can be used to drive the development of personalised promotions and informed and creative cross-device marketing opportunities.
